Logos are serious business. Just witness the fallout that ensued when Gap changed its logo mark in 2010: the retailer capitulated in the face of overwhelming criticism and got rid of the new design after just one week. The London 2012 Olympics logo fared slightly better: it avoided the ax but was still compared to a “broken swastika” – and was eloquently described by one young commentator as “rubbish.” As with most things in life, though, the pendulum swings both ways. A good logo can be a hugely powerful marketing tool for a business by enhancing brand visibility and burning its image into the shared public retina. And what’s even more satisfying than a good logo? A good logo with a hidden meaning, of course. Here are ten of the best.
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